Attention beats everything
The practice down the street is not your problem. Being unknown is. We build the habits that put your name in front of more of the right people, more often, until being chosen stops feeling like luck.
360 Coaching · for dental practices & laboratories
You already know what to do. So does your team. What is missing is somebody who shows up every week, looks at the real numbers with you, and does not let the plan quietly die by Thursday. That is what 360 Coaching is. Four sessions a month, one coach, measured against collections — not against how motivated you felt afterwards.
What happens on the first call
The call costs nothing and there is no contract at any point. Coaching is month to month, so you stay because it is working.
Your coach
Amanda is a certified 10X Performance Coach and leads 360 Coaching for US Dental Depot. She works with practice owners, lab owners and their teams on the part of the business most clinicians were never trained for — the phone call, the consult, the financing conversation and the follow-up that decides whether the case actually happens.
You get her every week. Same coach, same 45 minutes, looking at your numbers — not a rotating bench and not a recording.
What we actually coach
The one that does not: working harder at the thing that is already working. Every plateau we have seen is a specific broken step, not a general lack of effort.
The practice down the street is not your problem. Being unknown is. We build the habits that put your name in front of more of the right people, more often, until being chosen stops feeling like luck.
Most treatment plans are not lost at presentation. They are lost in the silence afterwards. We install a follow-up system your team actually runs — so the case you already earned does not quietly disappear.
"It's too expensive" usually means "I have not decided this is worth it yet." We drill the conversations that surface the real hesitation, so your team stops discounting to end an uncomfortable moment.
The front desk sells the appointment. The assistant sells the treatment. The lab sells the remake that never happens. We coach the whole chain, not just whoever answers the phone.
Small goals do not motivate anyone, including you. We set targets big enough to require a different way of working — then break them into what has to happen this week.
One good month proves nothing. Four sessions a month, every month, is what turns a technique into a habit and a habit into revenue you can forecast.
A short discovery call. We look at where your revenue is actually leaking. If coaching is not the answer for you, we will say so — that is a cheaper outcome for both of us than three wasted months.
No tiers, no upsell ladder. One programme, everything below included.
One 45-minute session a week, one-on-one, with the same coach. Not a group webinar, not a recording — a working session on your numbers.
We sell to practices and labs every day. You will not spend the first ten minutes explaining what a remake is or why your case acceptance dipped in August.
Our prepared workbooks, scripts, call frameworks and drill sheets — yours from day one, not drip-fed to keep you subscribed.
Phone, consult, financing conversation and follow-up. Written for dental, drilled in session, adjusted after you run them for real.
Calls made, consults booked, cases presented, cases accepted, collections. If it is not measured, it is a conversation, not coaching.
An extra $120 a month gets your team into the full Cardone University library — and we supervise it, so they work through the material with a coach instead of drifting through it alone.
Twelve sessions. Diagnose, install, drill, hand over. You should be running it yourself by the end of the quarter.
We look at your actual numbers — calls, consults, presentation rate, acceptance rate, collections. Almost every practice is losing revenue at one specific step. We find yours before we change anything.
Phone handling, consult structure, financing conversation and the follow-up sequence. Written for your practice, drilled in session, corrected after your team runs them live.
New behaviour collapses under pressure unless it is rehearsed. We role-play the hard calls, the price pushback and the no-show follow-up until the team stops improvising.
You should not need us forever. By the end of the first quarter your team runs the huddle, tracks the numbers and coaches itself — and we work on what is next.
If you recognise your practice or lab in one of these, the first call will be short and useful.
Your schedule is full, collections are flat, and adding chairs has not moved the number. The constraint is conversion, not capacity.
Clients drift off without complaining. Nobody called. Nobody knows why. You need a follow-up system, not a new price list.
Every case that closes closes because you were in the room. That is a ceiling, and it is your calendar.
Great clinically, uncomfortable commercially. Treatment gets recommended, then softened, then discounted before the patient has even objected.
Good hands, no system. Coaching shortens the gap between technically capable and commercially productive.
You know the material. You have not installed it. Knowing and doing are separated by a calendar and someone who checks.
Calls, consults, cases presented, cases accepted, collections. Bring what you have and we will show you which step is costing you the most.
$1,200 per month. That covers four 45-minute one-on-one sessions, the full materials library and your coach between sessions. Cardone University access is an optional add-on at $120/month, billed alongside the $1,200 — $1,320/month all in.
Coaching is monthly. We ask you to give it a full quarter before you judge it — twelve sessions is roughly where habits stop being effortful. Nothing locks you in beyond that.
A coach from our team, and the same one every week. Continuity is the point — a coach who already knows your numbers does not spend the first session catching up.
Sessions are one-on-one with the practice or lab owner, or with the person you nominate to lead. The scripts and drills are built to be run with your whole team between sessions.
No. Coaching is a separate service from the US Dental Depot catalogue. If equipment comes up we will give you a straight answer, including when the answer is that you do not need it.
Then we should both know quickly. We measure the same numbers every week from session one, so by week eight you will not be guessing whether it is working.
Book a discovery call. We will look at your numbers together and tell you honestly whether 360 Coaching is worth $1,200 a month to your practice.